Listing Details for Underdog Photo
Underdog Photo 
http://underdogphoto.com/
Pagerank: 2, Total Hits: 34
Category: Royalty-Free Stock Photography
Date Added: June 23, 2007 01:01:54 AM
Site Description:
It all started with a promenade. The Rånna Estate is the name of an awesome location outside Skövde, a small town in the middle of Sweden. Anders Wilk's company had premises there for several years. The rural surroundings invited to lunch promenades that were shortly accompanied by a newly bought simple digital camera. What started as a random shooting of all that looked green and attractive quickly developed into something more advanced. Rather soon, every leisure moment was spent behind the camera and Underdogphoto.com became a reality at the end of 2005, about one year after the purchase of the first digital system camera. The sudden realization of how endlessly stimulating and calming it was to take pictures can be seen as odd considering Anders' occupation as Art Director in the advertising business, where working with different kind of images has been a main and daily task for several decades. Or perhaps not, just because of that. From an underdog's perspective. Anders does not have any formal professional training and is totally self-taught. The disastrous grades from compulsory school certify a thorough inability to melt in. Paradoxically, the only thing that grew strong in those school years was the will to continuously learn new stuff. But independently and without leash. A promenade in progress. Anders' motives are often the insignificant and the fragmentary. Beauty can be found where you least expect. Instinctive shooting, instead of planned to adapt to commercial trends. Photos are for sale, but the image creation is independent and draws its energy from sheer creative joy. The promenade with a camera has only just started!
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